1+ hour, 43+ min ago  (620+ words) Nike and Adidas have reversed their DTC push. Intersport Spain has all but vanished. Sprinter is moving fast " and the conditions may never be more favorable. The starting point is the simultaneous opening of two stores, in Illescas and Vall…...

4+ hour, 7+ min ago  (386+ words) Two years after launch, New Balance's Reconsidered resale platform adds apparel to its footwear offer " a category expansion that signals growing commercial confidence in branded recommerce. Two years after launching its dedicated resale program, New Balance is broadening the scope…...

11+ hour, 13+ min ago  (1191+ words) The sporting goods industry has edged toward gender balance at board level'but C-suite representation has stalled, all-male executive teams have increased, and the industry now lags behind the global average for senior leadership diversity. Out of 74 companies: 8 have females leading…...

1+ day, 6+ hour ago  (1660+ words) Women's football is now the most commercially valuable women's sport on the planet " generating an estimated "500 million annually and accounting for 45 percent of all women's sports revenue. Yet 75 percent of professional clubs still have no independent kit sponsor, and 62 percent…...

1+ day, 11+ hour ago  (285+ words) With $400m tied to On's market cap, Federer's Forbes entry is as much a sporting goods story as a tennis one " and a signal of where athlete-brand relationships are heading. Federer has also contributed to the brand's commercial reach beyond capital,…...

1+ day, 10+ hour ago  (371+ words) By SGI Europe Editorial Team15 March 2026 The launch marks a materials-first entry into the versatile activewear segment " a category where the gap between performance and professional dress has remained stubbornly wide. The three pieces are each available in black and navy,…...

1+ day, 12+ hour ago  (235+ words) UK archery retailer Quicks enters administration after 76 years'Sporting Goods Intelligence Europe UK archery retailer Quicks enters administration after 76 years One of the UK's oldest specialty archery retailers, known for sponsoring Team GB Olympic archers, has entered administration " raising questions about…...

1+ day, 12+ hour ago  (518+ words) By SGI Europe Editorial Team15 March 2026 The global triathlon operator's entry into metropolitan Shanghai signals the commercial maturation of endurance sport in China " and the equipment and apparel market that follows it. The race qualifies for The Championship in Slovakia. Challenge…...

3+ week, 5+ day ago  (777+ words) Paris Saint-Germain (PSG) seeks to squeeze a little more out its home stadium since 1974, the Parc des Princes, according first to Bloomberg, then to others. Its solution? Concerts " but not too many! A decade ago, ahead of the UEFA Euro…...

11+ mon, 1+ week ago  (269+ words) Leveraging the Club's infrastructures and global fan base, PSG will offer entrepreneurs a unique environment to develop and refine their solutions. Paris Saint-Germain (PSG) is launching a sport innovation accelerator at STATION F, the world's largest start-up campus, located in…...