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News
Hiyo Brings Its Brand-New Sunset Sixer to Target Stores Nationwide
1+ hour, 20+ min ago (281+ words) Featuring two cans each of Hiyo’s fan-favorite Blackberry Lemon, Peach Mango, and Passion Fruit Tangerine flavors, the Sunset Sixer was created for summer’s biggest social moments, from beach days and backyard BBQs to concerts, road trips, and weekend getaways. The…...
ABC Fitness Acquires Replify to Bring Agentic AI to Fitness Operations
1+ hour, 18+ min ago (690+ words) Fitt Insider ABC Fitness Acquires Replify to Bring Agentic AI to Fitness Operations Acquisition advances ABC Fitness’ Intelligent Operating System with virtual AI agents designed to help gyms, studios and health clubs move from reactive workflows to proactive, always-on member…...
Buffro Publishes Strength Standards Methodology for 1,102 Exercises
7+ hour, 39+ min ago (242+ words) Public methodology explains nine strength tiers, four calculation branches, and explicit exclusions used by Buffro’s iOS and Android workout tracker. Buffro has published a public methodology explaining how its iOS and Android workout tracker evaluates strength across 1,102 exercise records. The…...
AI-Powered Fitness App, VEYR, Launches £1 Million Funding Round to Build the Future of Personalised Training
12+ hour, 29+ min ago (358+ words) Today, AI-powered coaching platform VEYR, announces the launch of its Crowdcube investment campaign, inviting consumers to invest in the next generation of fitness technology as part of a £1 million funding round. The raise, which values the business at a £4.5 million…...
Hyperwear Names Dr. Kristen M. Beavers, PhD, MPH, RD, as Science Advisor
2+ day, 34+ min ago (353+ words) Fitt Insider Hyperwear Names Dr. Kristen M. Beavers, PhD, MPH, RD, as Science Advisor Hyperwear, the functional fitness brand behind the Hyper Vest weighted vest, Hyper Ruck, and SandBell training tools, today announced that Kristen M. Beavers, PhD, MPH, RD, has agreed…...
BDMS Launches WellEra Bangkok, a US$865 Million Wellness Complex With Capella Hotel Group as the Residential Partner for Thailand's First Capella Residences
2+ day, 7+ hour ago (826+ words) Fitt Insider BDMS Launches WellEra Bangkok, a US$865 Million Wellness Complex With Capella Hotel Group as the Residential Partner for Thailand’s First Capella Residences A first-of-its-kind wellness ecosystem integrating healthcare, branded residences, hospitality and lifestyle, WellEra pioneers a new model…...
FDA Panel Backs Compounded Peptides, Opening the Door to Broader Access
3+ day, 19+ min ago (178+ words) Peptides have the majority. What’s happening: A panel of FDA advisors voted to allow pharmacies to compound five peptides, opening a legal pathway for mass distribution. Majority rules. The committee backed BPC-157, MOTS-c, KPV, epitalon, and TB-500 after evaluating use…...
White House Unveils $5B AI Initiative for Drug Discovery and Chronic Disease Research
3+ day, 19+ min ago (188+ words) AI is coming for US healthcare. What’s happening: The White House announced $5B+ in federal commitments to harness AI for scientific discovery, with the goal of helping Americans live healthier, longer lives. Well-funded. Dubbed Genesis Mission, the cross-government initiative seeks to…...
Turbuster Fitness Launches Invicta Series, Raising the Bar for Plate-Loaded Strength Training
2+ day, 23+ hour ago (441+ words) Turbuster Fitness’ latest addition to its growing strength training portfolio sets a new benchmark for performance, durability, and innovation. The name Invicta – Latin for “unconquered” – reflects the philosophy behind the line: equipment that holds up under the heaviest loads and…...
Bone-IQ Debuts Personalized App to Close the Osteoporosis-Safe Exercise Gap
3+ day, 4+ hour ago (409+ words) 1 in 2 women over 50 will break a bone due to osteoporosis. Strength training is a powerful way to build bone and prevent fractures, yet most don’t know where to start, what’s safe, or how to progress. Bone-IQ announced the launch of…...