1+ hour, 15+ min ago  (877+ words) Flavour is at the core of beverage innovation. New flavour bursts drive trial and excitement in the category. Tracking the latest flavours trends on social media inspires seasonal promotions or limited editions. And collaborations help create unexpected combinations and intriguing…...

13+ hour, 54+ min ago  (1110+ words) With a growing population, rising disposable incomes, changing consumer tastes and a growing young urban demographic, the Indian market is increasingly attractive for FMCG. And that's true for the beverage alcohol category: India's total beverage alcohol volume rose 7% in the…...

1+ day, 5+ hour ago  (1022+ words) Relatively unknown beyond its South America heartland, the caffein-rich leaf known as yerba mate is energising new markets globally. Syria imported $63m of Argentine yerba mate in 2024, rivalling the United States ($61.4m) as a top export destination, according to UN Comtrade data....

3+ day, 2+ hour ago  (663+ words) While comfort food is here to stay, it is getting an upgrade as consumers gravitate toward familiar flavors layered with heat, umami and sensory intrigue. Birthday cake is not just a flavor in confectionery or ice cream. It might show…...

3+ day, 4+ hour ago  (591+ words) Not very, according to product intelligence business, Vypr: who recently surveyed everyday shoppers in the UK to understand what they think about functional beverages. It found that 35% of respondents have heard of functional drinks but don't understand what they are;…...

3+ day, 20+ hour ago  (126+ words) At Vibrant Ingredients, we power the world's best food and beverage experiences by delivering Purely Better natural solutions. Our strategically built portfolio combines clean label ingredients with industry-leading capabilities designed to help our customers succeed. Behind every project is a…...

1+ week, 6+ hour ago  (1132+ words) Sake is Japan's traditional brewed beverage: made from the simple ingredients of rice, water, yeast and rice Koji. Sake has primarily been considered as a drink for sushi restaurants or select upmarket bars. In 2019, just 5% of sake brewed in Japan…...

1+ week, 3+ day ago  (738+ words) The concept of "clean label" is commonplace in food and carbonated drinks: favoring a simple and limited ingredient list over lengthy small print of unrecognizable additives and other "nasties". This idea, however, is less established in alcohol: a product that…...

2+ week, 7+ hour ago  (1198+ words) From global giants to fast'scaling disruptors, this month's beverage new product development (NPD) roundup shows how manufacturers are targeting growth through flavour, format and deeper emotional relevance. A clear focus on flavour is cutting across categories, with brands turning to…...

2+ week, 6+ day ago  (1024+ words) Born in New Zealand (where it now boasts a 40% market share), Free AF is now making waves in the US. And it's a brand that consumers are eager to hear more about: with 154% search growth this month compared last January,…...