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MARKETECH APAC is a marketing-centric media company focusing in the Asia Pacific that aims to create an ecosystem for all marketing industry stakeholders.
- 132articles · 30d
- 12+ hour agolatest article
- Aug 17, 2026earliest in window
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- Finance & Business 81
- Economy, Business & Finance 57
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News
684 million Chinese gamers defy old stereotypes, with older players and women reshaping the market: study
12+ hour, 39+ min ago (462+ words) Shanghai, China – China’s gaming population reached 684 million players in the first half of 2026, roughly one in every two Chinese consumers, according to new research from Omnicom Media China. The report, titled “Unlocking China’s Gamers 2026,” found that the sector generated RMB188.5 billion…...
HKTB launches "Only in Hong Kong," trading landmarks for everyday moments
4+ day, 6+ hour ago (270+ words) Hong Kong – The Hong Kong Tourism Board (HKTB) has launched “Only in Hong Kong,” a new global marketing campaign built around the everyday sights, sounds and flavours of the city, rather than conventional destination imagery. Rather than polished tourism visuals,…...
Save the Children Hong Kong debuts???No Regrets??? short film for new mental health push
4+ day, 10+ hour ago (270+ words) Hong Kong – Save the Children Hong Kong has released a thematic short film “No Regrets,” as part of its wider public awareness campaign “Every Moment Matters,” which addresses children’s mental health as the new school year begins. The short film…...
Apple taps the rhythm of the heart for new Apple Watch Series 12 campaign
4+ day, 13+ hour ago (206+ words) U.S.A – Apple has launched “Between Beats,” a new campaign film for the Apple Watch Series 12 that uses the rhythm of a beating heart to show how people can better understand and respond to their personal health. The film was created…...
CJ WORX unveils???Lukkha Angel??? to encourage Thais to???get up??? through new campaign
5+ day, 8+ hour ago (462+ words) Bangkok, Thailand — CJ WORX has turned a familiar Thai cultural symbol into a behavioural health reminder with “Lukkha Angel,” a campaign designed to encourage people to break up long periods of sitting by getting up and moving every 30 minutes. The…...
Rainbow taps Hanshow, Lingzhi for Store Digital Twin supermarket in Shenzhen
5+ day, 6+ hour ago (307+ words) Shenzhen, China – Chinese omnichannel retailer Rainbow has opened an upgraded supermarket in Shenzhen’s Nanshan District, marking the company’s first implementation of Store Digital Twin technology in a live retail setting. The store, developed with Hanshow and Rainbow’s technology partnered with…...
UTS College, The Core Agency turn student footage into???The Year That Made Me??? campaign
5+ day, 12+ hour ago (334+ words) The campaign comes as tighter government policies and growing student reliance on AI pile pressure on education providers to tell their stories authentically. The “The Year That Made Me” centres on capturing what genuinely changes for a student during their…...
Spritzer adds sound to its???Flow With Joy??? brand refresh with Sonic Lobby
5+ day, 6+ hour ago (332+ words) Kuala Lumpur, Malaysia — Spritzer is extending its “Flow With Joy” brand refresh into sound with its first sonic logo, created with Malaysian audio branding agency Sonic Lobby Studios to give the brand a recognisable audio identity across its marketing. Designed…...
BINI adds Filipino pop flair to Jollibee, DreamWorks??????Forgotten Island???
5+ day, 7+ hour ago (244+ words) Manila, Philippines – Local girl group BINI is joining Jollibee’s global collaboration with DreamWorks “Forgotten Island,” contributing the song “A Parallel World” to the film’s soundtrack. The collaboration brings BINI’s music into the DreamWorks animated film, which draws on Filipino-inspired storytelling…...
foodpanda brings food delivery to ChatGPT and Claude with new AI plug-in
5+ day, 7+ hour ago (348+ words) Singapore — foodpanda is bringing food delivery into AI conversations with a new plug-in for ChatGPT and Claude, allowing users to discover restaurants, plan meals and find food options directly through the AI platforms. Positioned as the first food delivery plug-in…...