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News
Audacy Podcast Network Adds YouTube Comedy Brand Smosh.
3+ day, 22+ hour ago (361+ words) Audacy is adding one of YouTube’s biggest comedy brands to its podcast network, striking a multiyear deal with Smosh that gives the audio company exclusive sales and distribution rights to the creator brand’s growing podcast lineup. The partnership, which takes…...
IAB Boosts 2026 Ad Outlook As Audio Remains In Growth Mode.
4+ day, 8+ hour ago (708+ words) The Interactive Advertising Bureau has become more bullish on the U.S. advertising market, raising its 2026 growth forecast to 12.3% after a stronger-than-expected first half — with podcasts expected to remain one of the faster-growing media channels. The IAB update lifts its full-year ad…...
Red Seat Ventures Uses AI To Unlock More Podcast Ad Inventory.
4+ day, 23+ hour ago (427+ words) The podcast industry’s push to replace blunt keyword blocking with more nuanced content analysis is getting another boost. Red Seat Ventures is integrating Barometer’s AI technology into its Speakeasy platform, with the goal of opening more podcast episodes to advertisers…...
Podscribe: Podcast Video Goes Mainstream.
2+ week, 5+ day ago (532+ words) The report suggests the industry has largely settled the question of whether video belongs in podcasting. The bigger challenge now is determining how advertisers should value and measure those impressions. “Podcasters are putting the ads in YouTube, and advertisers are…...
Radio, Podcasts Should Be Central To AI Media Plan.
2+ week, 6+ day ago (369+ words) At a point where, according to a Quantilope study, weekly use of AI among Americans is at 50% – matching the level of internet use in 2001 – AI brands would be smart to market their applications for the workplace, as the study finds…...
Audacy Adds MeidasTouch To Podcast Portfolio.
3+ week, 4+ day ago (292+ words) Insideradio.com One of podcastingâÂÂs biggest names in left-leaning political talk is making a move The MeidasTouch Network has signed a new advertising sales deal with Audacy, which will begin just as the midterm election seasonâÂÂs…...