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News

EMARKETER
emarketer.com > content > b2b-buyers-start-with-ai--then-check-its-work

B2B buyers start with AI, then check its work

1+ hour, 41+ min ago   (273+ words) eMarketer B2B buyers start with AI, then check its work Shoppers want EVs for the gas savings, not the planet How brands are using podcasts to discover mid-tier creators and drive conversions Social media health warning labels discourage young consumers from…...

EMARKETER
emarketer.com > chart > c > 372355 > adults-under-35-showed-biggest-loyalty-gains-2020-2025-while-older-groups-barely-moved-372355

Adults Under 35 Showed the Biggest Loyalty Gains From 2020 to 2025, While Older Groups Barely Moved

3+ day, 13+ hour ago   (65+ words) emarketer.com Log in to see the full chart Log in or register for a free account to get full, unrestricted access to this chart Adults Under 35 Showed the Biggest Loyalty Gains From 2020 to 2025, While Older Groups Barely Moved 685 Third…...

Google News
emarketer.com > content > primark-embraces-ecommerce-fast-fashion-competition-intensifies

Primark embraces ecommerce as fast-fashion competition intensifies

3+ day, 13+ hour ago   (211+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Fast-fashion chain Primark said it would finally begin offering home delivery in the UK. This marks a notable about-face by parent company AB Foods,…...

Google News
emarketer.com > content > amazon-draws-more-shoppers-than-rest-of-top-10-muster

Amazon draws more shoppers than the rest of the top 10 can muster

4+ day, 6+ hour ago   (188+ words) eMarketer Amazon draws more shoppers than the rest of the top 10 can muster How HUGO BOSS brought the racetrack to the retail floor Shoppers still reach for the search bar first Gen Z Travel is about transformation, but marketers still…...

EMARKETER
emarketer.com > content > chime-stride-bank-purchase-more-control-banking-experience

Buying Stride Bank gives Chime more control over customer experience

5+ day, 2+ hour ago   (254+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Chime will acquire longtime banking partner Stride Bank for $590 million in cash, giving the neobank ownership of a nationally chartered bank. Once the deal…...

EMARKETER
emarketer.com > content > pharma-advertising-new-era-of-fda-enforcement

Pharma Advertising in the New Era of FDA Enforcement

5+ day, 2+ hour ago   (132+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The FDA’s crackdown on pharma advertising has accelerated, and failing to comply could be costly for drugmakers. This report examines what the spate of recent enforcement…...

EMARKETER
emarketer.com > content > how-hugo-boss-brought-racetrack-retail-floor

How HUGO BOSS brought the racetrack to the retail floor

5+ day, 2+ hour ago   (471+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. As ecommerce makes purchasing increasingly convenient, stores are being judged less by what they sell than by the experiences they create. Despite ecommerce’s growth, 82.6% of US…...

EMARKETER
emarketer.com > content > what-brands-need-know-about-creator-economy-s--napster-moment

What brands need to know about the creator economy's 'Napster moment"

6+ day, 2+ hour ago   (462+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns…...

EMARKETER
emarketer.com > content > healthcare-anxiety-drives-47--of-patient-delay-preventive-care

Healthcare anxiety delays medical visits

1+ week, 3+ day ago   (204+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. In a March survey, Talker Research queried 2,000 US adults who’ve visited a primary care doctor in the past year. The anxiety has a real financial backdrop....

EMARKETER
emarketer.com > content > parents-ditched-early-july-shopping-rush-this-year

Parents ditched the early-July shopping rush this year

1+ week, 4+ day ago   (157+ words) eMarketer Parents ditched the early-July shopping rush this year Gen Zers are searching on video platforms, not just search engines Retailers turn to nostalgia, treasure hunts, and unexpected partnerships for back-to-school wins Reddit helps advertisers test whether longer video views…...