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News

EMARKETER
emarketer.com > content > marketplaces-win-first-sale--not-your-website

Marketplaces win the first sale, not your website

3+ week, 5+ day ago   (129+ words) Key stat: 44% of US adults typically buy a new brand on an online marketplace like Amazon or Walmart,...Use it to set realistic owned-channel acquisition targets, and show it to leadership when marketplace...

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emarketer.com > content > amazon-draws-more-shoppers-than-rest-of-top-10-muster

Amazon draws more shoppers than the rest of the top 10 can muster

4+ day, 7+ hour ago   (188+ words) Some 44% of US adults typically buy a new brand on a marketplace like Amazon or Walmart, more than double...

EMARKETER
emarketer.com > content > building-trust-meeting-consumers--needs-commerce-media-campaigns

Building trust and meeting consumers' needs in commerce media campaigns

3+ week, 3+ hour ago   (405+ words) Consumers increasingly encounter advertising throughout the shopping journey, from retailer sites to marketplaces...

EMARKETER
emarketer.com > content > shoppers-grab-rival-brand-your-shelf-empty

Shoppers grab a rival brand when your shelf is empty

2+ week, 3+ hour ago   (139+ words) Key stat: The most common response to an out-of-stock is buying a similar product from a different brand...

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emarketer.com > content > infopack-thailand-2026

Infopack: Thailand 2026

3+ week, 5+ day ago   (78+ words) The latest forecasts for advertising, retail, and ecommerce in Thailand point to continued market expansion...

EMARKETER
emarketer.com > content > us-social-network-ad-spending-benchmarks-q3-2026

US Social Network Ad Spending Benchmarks: Q3 2026​

2+ week, 6+ day ago   (90+ words) provides marketers with critical data to help them benchmark their budget allocations against the market...

EMARKETER
emarketer.com > content > us-retail-media-ad-spending-benchmarks-q3-2026

US Retail Media Ad Spending Benchmarks: Q3 2026​

2+ week, 6+ day ago   (90+ words) provides marketers with critical data to help them benchmark their budget allocations against the market...

EMARKETER
emarketer.com > content > us-search-ad-spending-benchmarks-q3-2026

US Search Ad Spending Benchmarks: Q3 2026​

2+ week, 6+ day ago   (89+ words) provides marketers with critical data to help them benchmark their budget allocations against the market...

EMARKETER
emarketer.com > content > ad-spending-benchmarks-q3-2026

Ad Spending Benchmarks: Q3 2026

2+ week, 6+ day ago   (104+ words) provide marketers with critical data to help them benchmark their own budget allocations with the market...

EMARKETER
emarketer.com > content > us-total-media-ad-spending-benchmarks-q3-2026

US Total Media Ad Spending Benchmarks: Q3 2026​

2+ week, 6+ day ago   (111+ words) provide marketers with critical data to help them benchmark their own budget allocations with the market...

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