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- Aug 17, 2026earliest in window
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News
Performance metrics are a governance issue. Retail media must elevate how it defines impact.
2+ week, 3+ hour ago (488+ words) optimizing for measurement mechanics instead of business growth. Focusing on flawless execution and pinpoint...
B2B Social Media and Influencer Marketing 2026
3+ week, 6+ day ago (119+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. B2B brands build credibility beyond their own messaging. As buyers increasingly rely on outside validation—and AI systems cite many of the same third-party sources—marketers need…...
Facebook Marketing 2026
2+ week, 5+ day ago (103+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Facebook remains an advertising powerhouse despite slowing usage. Commerce, video, and automated media buying are creating new opportunities, but it registers comparatively weak engagement among influencers…...
The Next Era of Banking
2+ week, 3+ hour ago (137+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Fragmented financial relationships and guidance from AI channels are weakening banks’ hold on customer decisions. To maintain relevance in the next era of banking, they’ll need…...
Getting the most out of measurement in commerce media campaigns
2+ week, 3+ hour ago (642+ words) how to make those investments deliver measurable business results. In a new EMARKETER guide titled "Commerce...humans still need to remain accountable for key business decisions and overall oversight. Q. As the commerce...
US Total Media Ad Spending Benchmarks: Q3 2026
2+ week, 6+ day ago (111+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Our “Ad Spending Benchmarks” provide marketers with critical data to help them benchmark their own budget allocations with the market. In the Q3 2026 edition, the benchmarks focus…...
US Retail Media Ad Spending Benchmarks: Q3 2026
2+ week, 6+ day ago (90+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market....
Bank marketers needs to reorganize budgets for dual SEO-GEO strategies
2+ week, 6+ day ago (122+ words) EMARKETER team. Explore plans and subscriptions. The news: As AI search becomes a more popular discovery channel,...
Infopack: Thailand 2026
3+ week, 5+ day ago (78+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The latest forecasts for advertising, retail, and ecommerce in Thailand point to continued market expansion, while AI adoption accelerates and consumer media habits continue to evolve....
Marketers prioritizing transparency lead the shift to independent mobile partners
2+ week, 5+ day ago (288+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Advertisers and agencies are shifting budgets to independent mobile partners, choosing transparency over the reach of “walled garden” tech giants. Nearly two-thirds (63.9%) of marketers at brands…...