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- 66articles · 30d
- 3+ hour agolatest article
- Aug 17, 2026earliest in window
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- 193avg words
- Finance & Business 57
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News
Long snack ingredient lists raise trust concerns:
3+ week, 3+ day ago (120+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Why it matters: Consumers are moving away from ultraprocessed foods and toward simpler, natural choices. Implications for snack manufacturers: Fewer ingredients don’t necessarily make a better…...
Performance metrics are a governance issue. Retail media must elevate how it defines impact.
2+ week, 3+ hour ago (488+ words) It increasingly carries enterprise-level expectations for measurable return, and it’s our job to ensure...performance metrics and methodologies vary, we risk optimizing for measurement mechanics instead of business...
Building trust and meeting consumers' needs in commerce media campaigns
3+ week, 3+ hour ago (405+ words) conversation is shifting from whether to invest to how to make those investments deliver measurable business...personalized and AI-powered, what do consumers actually value, and where do brands risk crossing the line...
Getting the most out of measurement in commerce media campaigns
2+ week, 3+ hour ago (642+ words) conversation is shifting from whether to invest to how to make those investments deliver measurable business...And finally, humans still need to remain accountable for key business decisions and overall oversight...
Walmart’s ecommerce strength masks weakness in store sales
3+ week, 4+ day ago (102+ words) Walmart blamed the disparity on challenges within its pharmacy business, which is struggling with drug...The retailer noted that the vast majority of sales for its health and wellness business occur in store...
Amazon draws more shoppers than the rest of the top 10 can muster
4+ day, 7+ hour ago (188+ words) Gen Z Travel is about transformation, but marketers still have to make the math work Ad industry jobs...
Marketers’ AI adoption is outpacing company training and governance
3+ week, 5+ day ago (139+ words) around competency—usage is nearly ubiquitous but knowing how to use it well remains marketers’ No. 1 concern...
AI improves ad performance, but marketers still hesitate to trust its advice
3+ week, 3+ hour ago (146+ words) Recommendations for marketers: The next hurdle of AI adoption includes giving the technology enough business...
Reddit helps advertisers test whether longer video views pay off
1+ week, 4+ day ago (179+ words) action (CPA), per 2025 Adlook research, suggesting that sustaining attention can meaningfully boost business...
What brands need to know about the creator economy's 'Napster moment"
6+ day, 3+ hour ago (462+ words) he decides to retire, his channel has no enterprise value, but he'll have Feastables the chocolate line...