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News
What brands need to know about the creator economy's 'Napster moment"
6+ day, 3+ hour ago (462+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns…...
US Social Network Ad Spending Benchmarks: Q3 2026
2+ week, 6+ day ago (90+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market....
YouTube offers exclusive content deals to thwart Netflix’s creator push
3+ week, 4+ day ago (226+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: YouTube is offering top content creators millions of dollars for exclusivity deals as Netflix courts those same users, sources told Bloomberg. If platforms start…...
B2B Social Media and Influencer Marketing 2026
3+ week, 6+ day ago (119+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. B2B brands build credibility beyond their own messaging. As buyers increasingly rely on outside validation—and AI systems cite many of the same third-party sources—marketers need…...