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News

EMARKETER
emarketer.com > chart > c > 372355 > adults-under-35-showed-biggest-loyalty-gains-2020-2025-while-older-groups-barely-moved-372355

Adults Under 35 Showed the Biggest Loyalty Gains From 2020 to 2025, While Older Groups Barely Moved

3+ day, 14+ hour ago   (65+ words) emarketer.com Log in to see the full chart Log in or register for a free account to get full, unrestricted access to this chart Adults Under 35 Showed the Biggest Loyalty Gains From 2020 to 2025, While Older Groups Barely Moved 685 Third…...

Google News
emarketer.com > content > amazon-draws-more-shoppers-than-rest-of-top-10-muster

Amazon draws more shoppers than the rest of the top 10 can muster

4+ day, 7+ hour ago   (188+ words) eMarketer Amazon draws more shoppers than the rest of the top 10 can muster How HUGO BOSS brought the racetrack to the retail floor Shoppers still reach for the search bar first Gen Z Travel is about transformation, but marketers still…...

EMARKETER
emarketer.com > content > chime-stride-bank-purchase-more-control-banking-experience

Buying Stride Bank gives Chime more control over customer experience

5+ day, 3+ hour ago   (254+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Chime will acquire longtime banking partner Stride Bank for $590 million in cash, giving the neobank ownership of a nationally chartered bank. Once the deal…...

EMARKETER
emarketer.com > content > pharma-advertising-new-era-of-fda-enforcement

Pharma Advertising in the New Era of FDA Enforcement

5+ day, 3+ hour ago   (132+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The FDA’s crackdown on pharma advertising has accelerated, and failing to comply could be costly for drugmakers. This report examines what the spate of recent enforcement…...

EMARKETER
emarketer.com > content > how-hugo-boss-brought-racetrack-retail-floor

How HUGO BOSS brought the racetrack to the retail floor

5+ day, 3+ hour ago   (471+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. As ecommerce makes purchasing increasingly convenient, stores are being judged less by what they sell than by the experiences they create. Despite ecommerce’s growth, 82.6% of US…...

EMARKETER
emarketer.com > content > what-brands-need-know-about-creator-economy-s--napster-moment

What brands need to know about the creator economy's 'Napster moment"

6+ day, 3+ hour ago   (462+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns…...

Google News
emarketer.com > content > reddit-helps-advertisers-test-whether-longer-video-views-pay-off

Reddit helps advertisers test whether longer video views pay off

1+ week, 4+ day ago   (179+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Reddit launched a 15-second engaged video views goal beta on Tuesday, a feature designed to help advertisers connect with Reddit users most likely to…...

EMARKETER
emarketer.com > content > performance-metrics-governance-issue--retail-media-must-elevate-how-defines-impact

Performance metrics are a governance issue. Retail media must elevate how it defines impact.

2+ week, 3+ hour ago   (488+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Retail media has become one of the most powerful growth engines in modern marketing. It sits at the intersection of media, merchandising, data, and commerce, influencing…...

EMARKETER
emarketer.com > content > getting-most-of-measurement-commerce-media-campaigns

Getting the most out of measurement in commerce media campaigns

2+ week, 3+ hour ago   (642+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. As the…...

EMARKETER
emarketer.com > content > next-era-of-banking

The Next Era of Banking

2+ week, 3+ hour ago   (137+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Fragmented financial relationships and guidance from AI channels are weakening banks’ hold on customer decisions. To maintain relevance in the next era of banking, they’ll need…...