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News
What brands need to know about the creator economy's 'Napster moment"
6+ day, 3+ hour ago (462+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns…...
Reddit helps advertisers test whether longer video views pay off
1+ week, 4+ day ago (179+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Reddit launched a 15-second engaged video views goal beta on Tuesday, a feature designed to help advertisers connect with Reddit users most likely to…...
Creator-brand tensions put authentic influencer content at risk
2+ week, 6+ day ago (236+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Creators are struggling to balance audience preferences with brand demands, according to CreatorIQ’s State of Creators study. The data suggests that creators face growing…...
US Social Network Ad Spending Benchmarks: Q3 2026
2+ week, 6+ day ago (90+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market....
US Total Media Ad Spending Benchmarks: Q3 2026
2+ week, 6+ day ago (111+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Our “Ad Spending Benchmarks” provide marketers with critical data to help them benchmark their own budget allocations with the market. In the Q3 2026 edition, the benchmarks focus…...
AI improves ad performance, but marketers still hesitate to trust its advice
3+ week, 3+ hour ago (146+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Marketers are reluctant to hand high-stakes decisions over to AI despite their near universal adoption of AI tools, per StackAdapt’s “The AI Delegation Gap…...
FAQ on Microdramas: The mobile video format outpacing Netflix in daily engagement
3+ week, 3+ day ago (53+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Microdramas carry real risks alongside their growth: Treat microdramas as an engagement-driven test channel with a focus on integration over interruption. Tactics to consider: The format's…...
EMARKETER-exclusive data shows wellness brands dominate YouTube Shorts engagement
3+ week, 3+ day ago (202+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Wellness brands led YouTube Shorts engagement in Q2 2026, according to our industry KPI data provided by Dash Social. The data suggests that audiences are increasingly…...
Data Drop: 5 Charts on Microdramas in China
3+ week, 3+ day ago (110+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. China’s microdrama industry is maturing via improved storytelling, AI-powered production, and rising brand investment. The format is transforming from low-cost entertainment into one of the country’s…...
YouTube offers exclusive content deals to thwart Netflix’s creator push
3+ week, 4+ day ago (226+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: YouTube is offering top content creators millions of dollars for exclusivity deals as Netflix courts those same users, sources told Bloomberg. If platforms start…...