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News

EMARKETER
emarketer.com > content > b2b-buyers-start-with-ai--then-check-its-work

B2B buyers start with AI, then check its work

3+ hour, 10+ min ago   (273+ words) eMarketer B2B buyers start with AI, then check its work Shoppers want EVs for the gas savings, not the planet How brands are using podcasts to discover mid-tier creators and drive conversions Social media health warning labels discourage young consumers from…...

EMARKETER
emarketer.com > content > chime-stride-bank-purchase-more-control-banking-experience

Buying Stride Bank gives Chime more control over customer experience

5+ day, 3+ hour ago   (254+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Chime will acquire longtime banking partner Stride Bank for $590 million in cash, giving the neobank ownership of a nationally chartered bank. Once the deal…...

EMARKETER
emarketer.com > content > facebook-marketing-2026

Facebook Marketing 2026

2+ week, 5+ day ago   (103+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Facebook remains an advertising powerhouse despite slowing usage. Commerce, video, and automated media buying are creating new opportunities, but it registers comparatively weak engagement among influencers…...

EMARKETER
emarketer.com > content > marketers-prioritizing-transparency-lead-shift-independent-mobile-partners

Marketers prioritizing transparency lead the shift to independent mobile partners

2+ week, 5+ day ago   (288+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Advertisers and agencies are shifting budgets to independent mobile partners, choosing transparency over the reach of “walled garden” tech giants. Nearly two-thirds (63.9%) of marketers at brands…...

EMARKETER
emarketer.com > content > bank-marketers-needs-reorganize-budgets-dual-seo-geo-strategies

Bank marketers needs to reorganize budgets for dual SEO-GEO strategies

2+ week, 6+ day ago   (122+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: As AI search becomes a more popular discovery channel, financial brands need to craft their marketing budgets and financial products for dual GEO and…...

EMARKETER
emarketer.com > content > us-social-network-ad-spending-benchmarks-q3-2026

US Social Network Ad Spending Benchmarks: Q3 2026​

2+ week, 6+ day ago   (90+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market....

EMARKETER
emarketer.com > content > us-search-ad-spending-benchmarks-q3-2026

US Search Ad Spending Benchmarks: Q3 2026​

2+ week, 6+ day ago   (89+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market....

EMARKETER
emarketer.com > content > ai-improves-ad-performance-marketers-still-hesitate-trust-its-advice

AI improves ad performance, but marketers still hesitate to trust its advice

3+ week, 3+ hour ago   (146+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Marketers are reluctant to hand high-stakes decisions over to AI despite their near universal adoption of AI tools, per StackAdapt’s “The AI Delegation Gap…...

EMARKETER
emarketer.com > content > ai-visibility-index-household-cleaning-product-movers-leaders

AI Visibility Index: Household and Cleaning Product Movers and Leaders

3+ week, 3+ day ago   (460+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Seventh Generation was the clear industry front-runner, though its lead over Clorox narrowed. It ranked No. 1 overall with a 28% mention rate, down from 32% in June. Still,…...

EMARKETER
emarketer.com > content > meta-shifts-campaign-control-marketers-ai

Meta shifts campaign control from marketers to AI

3+ week, 3+ day ago   (395+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Meta is notifying advertisers of plans to shift ad placement exclusions to an automated system, taking away brands’ ability to choose which of its…...