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News
What brands need to know about the creator economy's 'Napster moment"
6+ day, 3+ hour ago (462+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns…...
Reddit helps advertisers test whether longer video views pay off
1+ week, 4+ day ago (179+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Reddit launched a 15-second engaged video views goal beta on Tuesday, a feature designed to help advertisers connect with Reddit users most likely to…...
Performance metrics are a governance issue. Retail media must elevate how it defines impact.
2+ week, 3+ hour ago (488+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Retail media has become one of the most powerful growth engines in modern marketing. It sits at the intersection of media, merchandising, data, and commerce, influencing…...
Getting the most out of measurement in commerce media campaigns
2+ week, 3+ hour ago (642+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. As the…...
Facebook Marketing 2026
2+ week, 5+ day ago (103+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Facebook remains an advertising powerhouse despite slowing usage. Commerce, video, and automated media buying are creating new opportunities, but it registers comparatively weak engagement among influencers…...
Marketers prioritizing transparency lead the shift to independent mobile partners
2+ week, 5+ day ago (288+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Advertisers and agencies are shifting budgets to independent mobile partners, choosing transparency over the reach of “walled garden” tech giants. Nearly two-thirds (63.9%) of marketers at brands…...
Bank marketers needs to reorganize budgets for dual SEO-GEO strategies
2+ week, 6+ day ago (122+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: As AI search becomes a more popular discovery channel, financial brands need to craft their marketing budgets and financial products for dual GEO and…...
What HUGO BOSS’s award-winning strategy reveals about the future of customer loyalty
2+ week, 6+ day ago (491+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Loyalty programs are having an identity crisis. For years, the model was simple: spend more, earn more, save more. But in an era when consumers can…...
Creator-brand tensions put authentic influencer content at risk
2+ week, 6+ day ago (236+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Creators are struggling to balance audience preferences with brand demands, according to CreatorIQ’s State of Creators study. The data suggests that creators face growing…...
Ad Spending Benchmarks: Q3 2026
2+ week, 6+ day ago (104+ words) eMarketer Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Our “Ad Spending Benchmarks” provide marketers with critical data to help them benchmark their own budget allocations with the market. In the Q3 2026 edition, the benchmarks…...