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- 66articles · 30d
- 3+ hour agolatest article
- Aug 17, 2026earliest in window
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- 193avg words
- Finance & Business 57
- Economy, Business & Finance 53
- Business & Industrial 23
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News
B2B buyers start with AI, then check its work
3+ hour, 12+ min ago (273+ words) eMarketer B2B buyers start with AI, then check its work Shoppers want EVs for the gas savings, not the planet How brands are using podcasts to discover mid-tier creators and drive conversions Social media health warning labels discourage young consumers from…...
Adults Under 35 Showed the Biggest Loyalty Gains From 2020 to 2025, While Older Groups Barely Moved
3+ day, 15+ hour ago (65+ words) emarketer.com Log in to see the full chart Log in or register for a free account to get full, unrestricted access to this chart Adults Under 35 Showed the Biggest Loyalty Gains From 2020 to 2025, While Older Groups Barely Moved 685 Third…...
Primark embraces ecommerce as fast-fashion competition intensifies
3+ day, 15+ hour ago (211+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Fast-fashion chain Primark said it would finally begin offering home delivery in the UK. This marks a notable about-face by parent company AB Foods,…...
Amazon draws more shoppers than the rest of the top 10 can muster
4+ day, 7+ hour ago (188+ words) eMarketer Amazon draws more shoppers than the rest of the top 10 can muster How HUGO BOSS brought the racetrack to the retail floor Shoppers still reach for the search bar first Gen Z Travel is about transformation, but marketers still…...
Pharma Advertising in the New Era of FDA Enforcement
5+ day, 3+ hour ago (132+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The FDA’s crackdown on pharma advertising has accelerated, and failing to comply could be costly for drugmakers. This report examines what the spate of recent enforcement…...
Parents ditched the early-July shopping rush this year
1+ week, 4+ day ago (157+ words) eMarketer Parents ditched the early-July shopping rush this year Gen Zers are searching on video platforms, not just search engines Retailers turn to nostalgia, treasure hunts, and unexpected partnerships for back-to-school wins Reddit helps advertisers test whether longer video views…...
Costco’s value proposition wins over higher-income grocery shoppers
1+ week, 5+ day ago (217+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. That’s just behind the 12% of higher-income consumers who primarily shop at Walmart or Walmart Supercenters. By contrast, 32% of middle- and lower-income shoppers say Walmart or Walmart…...
Shoppers ask AI for help but don't trust its advice
1+ week, 6+ day ago (139+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero. Family…...
Getting the most out of measurement in commerce media campaigns
2+ week, 3+ hour ago (642+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. As the…...
Shoppers grab a rival brand when your shelf is empty
2+ week, 3+ hour ago (139+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: The most common response to an out-of-stock is buying a similar product from a different brand in-store (36%), just ahead of staying with the same…...