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News
What we’ve learned from the creator snafus at this year’s US Open
13+ hour, 32+ min ago (987+ words) The tennis US Open drew massive crowds to New York-based stadiums and record views in the last week. For example, ESPN’s opening day coverage was up 13% YoY. But the 2026 U.S. Open also put a major spotlight on how fans think…...
Media Buying Briefing: How Publicis keeps winning clients without pitches
13+ hour, 36+ min ago (857+ words) This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → PepsiCo’s surprise appointment of Publicis marked the fourth time in the…...
Why the CMO's next chapter is becoming a true business leader again
3+ day, 20+ hour ago (526+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Over the past two decades, that relationship eroded as marketing expanded and became disconnected from the metrics that define business performance. Recent research from McKinsey & Co. found that while…...
Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak
4+ day, 4+ hour ago (216+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Last September, Netflix. This September, ChatGPT. Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium…...
Ad spend forecasts revised upward as more ad dollars are handled by AI tools
4+ day, 6+ hour ago (825+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders U.S. advertising spending is set to rise faster than expected this year, but so is the proportion of ad dollars spent through AI or automated campaign types like Meta’s Advantage…...
AI reshapes agency economics, but their contracts are still scrambling to catch up
4+ day, 13+ hour ago (550+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders In the age of generative and agentic AI, agencies are barreling toward a software as a service business model. That’s starting to show up in contracts. None of the…...
Digiday Programmatic Marketing Summit
4+ day, 20+ hour ago (62+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Prices on passes increase after February 23. Add a calendar reminder. Learn more about lead generation, thought leadership and branding opportunities for this event. Are you a marketing executive? You…...
Future of TV Briefing: Where have all the cord-cutters gone?
5+ day, 13+ hour ago (538+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This…...
WTF is a ghost creator?
5+ day, 13+ hour ago (977+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Forget AI-generated creators. There’s an army of people making content based solely on briefs. These “ghost creators,” or creators-as-a-service, are suddenly under the spotlight, but some marketers have actually…...
‘Frogs in the boiling water’: The Amazon-FTC case and the myth of ad auction transparency
6+ day, 13+ hour ago (870+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders For digital ad buyers, the U.S. Federal Trade Commission’s lawsuit against Amazon’s on-platform search advertising business appears to be a tempest in a teapot. Marketers have not been panicking and…...