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News
Media Buying Briefing: How Publicis keeps winning clients without pitches
14+ hour, 18+ min ago (857+ words) This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → PepsiCo’s surprise appointment of Publicis marked the fourth time in the…...
Why the CMO's next chapter is becoming a true business leader again
3+ day, 20+ hour ago (526+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Over the past two decades, that relationship eroded as marketing expanded and became disconnected from the metrics that define business performance. Recent research from McKinsey & Co. found that while…...
Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak
4+ day, 5+ hour ago (216+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Last September, Netflix. This September, ChatGPT. Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium…...
Ad spend forecasts revised upward as more ad dollars are handled by AI tools
4+ day, 7+ hour ago (825+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders U.S. advertising spending is set to rise faster than expected this year, but so is the proportion of ad dollars spent through AI or automated campaign types like Meta’s Advantage…...
‘Frogs in the boiling water’: The Amazon-FTC case and the myth of ad auction transparency
6+ day, 14+ hour ago (870+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders For digital ad buyers, the U.S. Federal Trade Commission’s lawsuit against Amazon’s on-platform search advertising business appears to be a tempest in a teapot. Marketers have not been panicking and…...
Ad Tech Briefing: Regulatory storm clouds gather and scatter over Big Tech, and indies count the cost
6+ day, 14+ hour ago (1179+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Early…...
Media Buying Briefing: Back-to-school brand spending on TikTok rises
1+ week, 14+ hour ago (1032+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series…...
Future of TV Briefing: How strong are the fundamentals of the creator economy, really?
1+ week, 5+ day ago (976+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This…...
WTF is the Amazon ad surcharge lawsuit?
1+ week, 6+ day ago (439+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders The Federal Trade Commission (FTC) and 22 state attorneys generals are suing Amazon alleging the company secretly overcharged advertisers in its search ad auctions for more than seven years. The…...
Media Buying Briefing: Linda Boff on the power of independent agencies, and the need for financial discipline
2+ week, 14+ hour ago (629+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series…...