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Welcome to the official Destination BC website, home to research & insights on tourism, who we are and what we do, and our intuitive Learning Centre.
- 2articles · 30d
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- Sep 10, 2026earliest in window
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News
Destination BC Launches Wildfire Recovery Marketing Campaign to Support Impacted Communities
3+ day, 23+ hour ago (353+ words) The integrated campaign will reach travellers across paid, owned, and earned channels, in market from September 3 to October 24, 2026. Here is a high-level look at what the campaign includes, where it is focused, and how partners can take part. Campaign at…...
Destination BC Releases New Destination Development Strategy for Nature???s Heartland
4+ day, 3+ hour ago (234+ words) Destination BC has released the Nature’s Heartland Destination Development Strategy, a collaborative roadmap that will help guide the future of tourism development in BC’s Central Interior. Spanning the Cariboo and Chilcotin, North Thompson and Nicola Valleys, and the Fraser Canyon,…...