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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
General Motors agrees sale of Saab to Koenigsegg
4+ day, 14+ hour ago (162+ words) by Alex Brownsell | 16 June 2009 LONDON - General Motors has reached a 'tentative' agreement to sell premium car marque Saab to Scandinavian motor manufacturer Koenigsegg. GM has been in talks with prospective buyers for Swedish manufacturer Saab since the turn of the…...
The great CMO rebrand: How top marketers outgrew their own title
4+ day, 16+ hour ago (35+ words) Campaign UK From managing P&Ls to leading investor relations, executives explain why the traditional CMO role no longer fits what they actually do....
Just Eat campaign celebrates arrival of Boots and Waitrose
4+ day, 21+ hour ago (21+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
Movers & Shakers: WPP, Mediaplus, Pinterest, McDonald's, Omnicom, McCann, TikTok and more
4+ day, 22+ hour ago (27+ words) Campaign UK Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry....
Metro elevates responsibilities of top marketer
4+ day, 23+ hour ago (70+ words) Campaign UK Metro, the free morning newspaper, has increased the responsibilities of its top marketing role as Abigail Slater, head of marketing, leaves the title. ✓ Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places…...
The sound of success: how Magnum and WPP Media leveraged audio to produce strong brand results
5+ day, 22+ hour ago (43+ words) Campaign UK Evie Clifton, paid social business director at WPP Media’s Mindshare UK, shows how the iconic “Magnum crack” cut through the noise to drive brand impact...
Netflix partners Fever for Stranger Things journey to the dark side
5+ day, 12+ hour ago (23+ words) Campaign UK Character-fuelled experience will include Hawkins Lab and the Upside Down....
Tim Hunt, the former Freeview marketer, has resurfaced as The Guardian’s marketing director
6+ day, 1+ hour ago (120+ words) by Gemma Charles | 10 July 2013 Tim Hunt, the former Freeview marketer, has resurfaced as The Guardian’s marketing director. Hunt has been working on a consultancy basis at the newspaper since January last year, but was appointed on a permanent basis as…...
Listen: How brands can build stronger connections through values, not generations
5+ day, 22+ hour ago (49+ words) Campaign UK From Gen Z to Boomers, age has long been a marketing shortcut – but is it still useful? Campaign’s Lucy Shelley and Amazon Ads’ Carly Zipp unpack how brands can connect through shared interests and values instead....
Brand safety: Why advertisers should reclaim the news
5+ day, 22+ hour ago (34+ words) Campaign UK Caution around news content costs brands reach and ROI, but industry leaders say the safest place to advertise might be where it matters most...